A couple of years ago, I casually asked a zealous JW friend how he would react if the GB sent a letter to all congregations stating that the org was on the brink of financial collapse and begged JW home - owners to earnestly consider consolidating their properties by selling up and moving in with another JW household - and then send the proceeds of sale to the org, in order to prevent bankruptcy.
I was pleasantly surprised when he said he wouldn't sell his house for the org! :)